Paradise Ice
Paradise Ice is a local Hawaiian ice shop in need of a fresh brand identity. Collaborating closely with the owners, we explored elements of Hawaiian culture, drawing inspiration from classic surf shops and roadside stands to create an authentic, welcoming vibe.
The brand features bright, tropical colors, floral accents, and a laid-back typeface to reflect the fun, friendly spirit of the islands. In addition to designing the logo, I created a variety of signage and developed a banner design that was later incorporated into the wrap for their mobile hut.
Following several successful seasons, Paradise Ice expanded with a new product line—Hula Pops, a grab-and-go ice pop packed with all the bold Hawaiian flavor their customers love.
CLIENT:
Paradise ice
PRoJECT:
Design, client engagement,
creative meetings, team collaboration,
branding
creative meetings, team collaboration,
branding
