Reinert Pumps Rebranding
Reinert Concrete Pumps (Freelance) | Brand Designer
THE CHALLENGE:
Reinert Pumps was getting lost in crowded B2B trade advertising with an outdated brand that didn't reflect their product quality. They needed a complete rebrand that would stand out in trade magazines, command attention at industry shows, and work across applications from pump decals to technical manuals.
Reinert Pumps was getting lost in crowded B2B trade advertising with an outdated brand that didn't reflect their product quality. They needed a complete rebrand that would stand out in trade magazines, command attention at industry shows, and work across applications from pump decals to technical manuals.
MY ROLE:
I led the complete rebrand from strategy through execution. After discovery meetings with leadership, I streamlined the company name to Reinert Pumps, designed a modern badge-style logo, and created a full brand implementation, including website integration, B2B advertising, business cards, technical manuals, marketing collateral, and apparel. I also contracted and directed a copywriter to elevate their brand voice.
I led the complete rebrand from strategy through execution. After discovery meetings with leadership, I streamlined the company name to Reinert Pumps, designed a modern badge-style logo, and created a full brand implementation, including website integration, B2B advertising, business cards, technical manuals, marketing collateral, and apparel. I also contracted and directed a copywriter to elevate their brand voice.
THE OUTCOME:
Delivered a complete brand system that immediately elevated market presence. Client reported a significant increase in tradeshow engagement, improved trade magazine response, and positive ROI. The new identity successfully differentiated Reinert while providing a scalable system across all customer touchpoints.
Delivered a complete brand system that immediately elevated market presence. Client reported a significant increase in tradeshow engagement, improved trade magazine response, and positive ROI. The new identity successfully differentiated Reinert while providing a scalable system across all customer touchpoints.
Brand Strategy • Logo Design • Brand Identity Systems • B2B Marketing • Creative Direction • Print Production • Technical Documentation
MARKETING BROCHURE
PUMP DECALS
Pump graphics were updated with bold typography for easy identification. The logo was repositioned as the lead visual when the pump is at the job site.
ONE PAGE B2B MAGAZINE ADs (BEFORE & AFTER rebrand)
OWNER’S MANUAL (POWERPOINT)
