The Download
The Download is a reoccurring series where the firm’s leadership updates staff on yearly priorities, how the people strategy is evolving, and the role technology and AI integrate on how the firm’s employees work together. With a quick turnaround I was able to propose these concepts for consideration.
These options would be the opening video before each webcast but also be used for still in monitors and email communications.
DESIGN direction / animation / digital / motion
OPTION 1
This concept gives leadership a clear, elevated perspective—starting with an overhead flyby that sets a broad view of the organization. As the camera zooms in, the motion symbolizes how key updates and initiatives cascade from leadership to every level of the team, connecting vision with action.
OPTION 2
This concept brings together the firm’s many projects and initiatives, weaving them into one cohesive story. The motion and structure reflect how each effort connects to form the bigger picture of key insights shared during the webcast.
OPTION 3
This concept leans further into motion layering in bold branding, dynamic pacing, and fast cuts to capture the energy of the webcast. It builds on earlier versions but amplifies the rhythm and visual intensity to match the excitement of the event.
