CEO Action
CEO Action for Diversity & Inclusion (PwC Partnership) | Lead Designer
THE CHALLENGE:
Design visual communications program for CEO Action—the largest business-led diversity initiative uniting 2,500+ CEOs in pledges to create inclusive cultures and facilitate difficult conversations about diversity.
Design visual communications program for CEO Action—the largest business-led diversity initiative uniting 2,500+ CEOs in pledges to create inclusive cultures and facilitate difficult conversations about diversity.
MY ROLE:
I served as lead designer managing complete visual communications alongside core PwC work. Designed and produced materials across all channels: studio graphics for video/webinars, trade show graphics, annual impact reports, social media graphics, and informational sheets for prospective signatories. Maintained brand standards while enabling flexibility for member company co-branding.
I served as lead designer managing complete visual communications alongside core PwC work. Designed and produced materials across all channels: studio graphics for video/webinars, trade show graphics, annual impact reports, social media graphics, and informational sheets for prospective signatories. Maintained brand standards while enabling flexibility for member company co-branding.
THE OUTCOME:
Delivered comprehensive visual program supporting CEO Action's growth from launch to 2,500+ CEO signatories. Flexible design system unified diverse Fortune 500 companies under common visual language while maintaining professional credibility for difficult conversations about inclusion. Work spanned business development, transparency reporting, and awareness building across years of coalition growth.
Delivered comprehensive visual program supporting CEO Action's growth from launch to 2,500+ CEO signatories. Flexible design system unified diverse Fortune 500 companies under common visual language while maintaining professional credibility for difficult conversations about inclusion. Work spanned business development, transparency reporting, and awareness building across years of coalition growth.
Brand Systems • Social Impact Design • Coalition Branding • Annual Report Design • Trade Show Graphics • Studio Graphics • Social Media Design • Data Visualization • Brand Guidelines Management
ANNUAL REPORT PDF
MARKETING PDF
SOCIAL ASSETS
MArKETING PDF
TRADESHOW DIGITAL ADS
